What We're All About

KELLEY Investments is a wealth management firm designed for the new financial world. We provide personal attention and prudent advice with the reassuring safety of a strong institutional custodian.

We’re here to help people see their entire financial situation more clearly and direct them to make prudent decisions to ensure the life they enjoy today continues on.

Your voice of reason

We humans are emotional, impulsive beings when it comes to our finances.

Take buying high, selling low, and all the other irrational investment choices many continue to regret.

The bottom line is, the herd mentality is human nature and it’s normal to feel emotions like excitement and panic. We just shouldn’t make financial decisions based on them.

That’s where having Craig by your side comes in. He remains calm and focused on the long-term, immune to industry bubbles and media hype.

Old-fashioned accountability

We believe that when you really get to know the people whose money you are managing, the decisions you make are very different.

This personal connection is what makes us work tirelessly to protect and nurture the very foundation of our investors lives, their wealth.

It has to be a relationship

From individual money managers to large institutions, finance has become dangerously formulated and quite frankly a little too lazy and complacent.

We live in an increasingly volatile and complex world, yet the ones in change of our money seem more and more disconnected and impersonal.

I created Kelley Investments as an advocate for investors, a modern alternative to “faceless finance”.

Gone are the generic self-serving products and impersonal solutions.

I believe that for wealth management to be effective, it has to be a relationship, not a transaction.

Your Team

Craig P. Kelley


Craig P. Kelley, CIMA®, CPWA® is a Wealth Manager who helps people do smart things with their money. Craig helps his clients organize, plan, and manage all aspects of their wealth as they progress through the life cycle of wealth: Accumulation, Preservation, and Distribution.

Craig helps his clients save time and reduce stress by simplifying their financial lives, and by implementing specific strategies to maximize growth, protect assets and generate income.

Craig acts as his client’s Team Leader, their main point of contact who puts all of the pieces of their “money puzzles” together. As team leader, Craig works collaboratively with his clients and their other advisors to structure, implement and monitor solutions that are in his client’s best interest.

When it comes to managing investments, Craig’s Investment approach attempts to compound his client’s money over the long-term by making smart investments in undervalued assets. His approach to investing reflects his personality and his philosophy of life. For him life and investing are about discipline.

He remains calm and focused on the long-term, immune to industry bubbles, media hype, and the temptations of investing for the quick and easy buck.

He conducts a constant and careful analysis of national and international events. He follows economic trends and invests in sound companies with little debt, good markets, sound products, and few competitors.

Craig’s clients benefit from his insights that come from a sophisticated understanding of the major trends shaping our world, and from an in-depth understanding of particular investments such as exchange-traded funds (ETF’s), index and actively managed funds, stocks, bonds, hedge funds, and real estate – and not just what Wall Street salespeople or media personalities say they will do, but the real innards of the products and how they actually work over time and under widely varying conditions.

Craig understands the power of psychology and gets to know his investors. He takes time to understand their risk tolerance and their financial needs, now and in the future. Combining his understanding of each investor’s personality and investments, he fine-tunes their Portfolio so it matches their goals and risk profile.

If you’re the type of investor who actively trades, or is looking to get rich quick, you probably won’t invest with Craig. But if you’re someone who appreciates a good value, wants to own solid well-researched investments to plan for your future, Craig is your man.

Consistent appreciation with no huge losses is his investment strategy and his philosophy in life.

Married for over thirty years with a son in business school and a daughter out of college and working in San Francisco, Craig believes in discipline, moderation, hard work, and values.

This may sound old fashioned, but it’s the way that he’s made his client’s money in the past, and the way he’s avoided big losses in the recent turmoil.

Industry experience.

Craig has more than thirty years of experience, starting his career right out of business school. Craig worked as a Private Wealth Advisor at Merrill Lynch, PaineWebber and Kidder Peabody prior to starting Kelley Investments.


Graduated from the W.P. Carey School of Business at Arizona State with a BS in Finance.

Completed Columbia Business Schools Value Investing Program for Professionals in 2018.


An SEC Registered Investment Advisor, Craig also holds a Series 7 General Securities license, a Series 63 State Securities license, a Series 24 Registered Principal license, and a California Insurance License #0A11071.

Earned the Certified Private Wealth Advisor® (CPWA®) certification taught in conjunction with the University of Chicago Booth School of Business in 2017.

Earned the Certified Investment Management Analyst® (CIMA®) certification taught in conjunction with the Yale School of Management in 2017.

Completed the USC Marshall School of Business program Understanding Finance, Accounting, and Business Valuation in 2019.


Born and raised in Toledo, Ohio, Craig moved to Del Mar, California, in 1984 where he lives with his wife Caren, the owner of Equestrian Real Estate (www.equestrianre.com). When Craig’s not managing money, he’s likely surfing.



headshot-sean-oharaSean O’Hara is the President of Keystone Investment Advisors, Inc., a consulting firm that provides third-party consultation and administrative services.

Through Keystone, Sean provides Kelley Investments consultation and assistance with internal management functions including data security, systems operations, research, portfolio construction and trading and other administrative functions.

Industry experience.

More than fifteen years starting in 1997 in the Private Client Division at Merrill Lynch in Pittsburgh, Pennsylvania. Sean was then an associate with LPL Financial Services in San Diego prior to founding Keystone Investment Advisors, Inc.


Sean is an Investment Advisor Representative of KELLEY Investments.


Graduated from the University of Pittsburgh CGS in 1998 with a BS in Economics.


Raised in Pittsburgh, Pennsylvania and has lived in San Diego since 1998. When he’s not working, he’s likely jumping a horse or teaching someone how to fly an airplane.


We would love the opportunity to discuss your needs. Please fill out this simple contact form and we will get back to you promptly.


©2020 Kelley Investments | Site by: RYNO

Legal Disclaimer: Past performance is no guarantee of future results, and there is no guarantee that Kelley Investments’ investment decisions or recommendations will be profitable. Wherever there is the potential for profit, there is also the possibility of loss. Craig P. Kelley offers investment advisory services through Kelley Investments, a Registered Investment Advisor, and offers securities through Ceros Financial Services, Inc., member FINRA/SIPC/NFA. Kelley Investments is not affiliated with Ceros Financial Services. This information does not constitute an offer to sell or solicitation of an offer to invest with Kelley Investments in any jurisdiction in which such an offer, solicitation, or investment would be unlawful under the securities laws of such jurisdiction. An investor should consider their investment objectives carefully before investing. An investor can obtain a copy of Kelley Investments Form ADV or Privacy Policy by calling 858.350.1010, and should read them carefully before investing.

Log in with your credentials

Forgot your details?